Following 15 years of executive level communications and marketing roles within various types of organizations, I started Atwell Consulting LLC because I noticed a problem that nobody else was fixing. When executive teams are not crystal clear about why they exist, how they work, and what they do, their communications or public relations team is doomed to failure. Executives often wonder, “why can’t we get comms right?!?”

When the executive team is razor sharp in defining their values, identity, and what makes them unique—and living those values out—communications and public relations teams can move at lightening speed and produce better work.

That’s why I live at the intersection of leadership, organizational culture, communications, and reputation management. When organizations simply hire a new Chief Communications Officer or bring on a consultant to build a new communications strategy, it often fails. There is no way to communicate your values unless you live them out. Your cannot teams live them out if they don’t understand and embody those values.

I have seen firsthand that an organization’s greatest strengths—and its greatest vulnerabilities—often come down to the same thing: whether people trust the organization and the people leading it.

That belief is at the heart of Atwell Consulting LLC.

My goal is to partner with you to build practical strategies that strengthen your organization from the inside out. From there, we can build a communications plan that brings the results you need.

And when your identity is in question—often during a organizational transition, leadership change, or crisis—I can help you navigate those high stakes moments with confidence and clarity. Those are moments you cannot afford to get wrong.

A Practical Approach to Organizational Trust

Organizations are strongest when their people understand where they are going, believe in their leadership, and trust the organization to do what it says it will do.

Strong organizations don't happen by accident. They are built with care and focus.

Services

No two organizations need the same—so I will develop a custom proposal to fit your needs.

Nevertheless, here are examples of the kinds of things I can do to bring the results you need.

• Brand strategy  

• Drafting a longterm vision and mapping a plan to get you there 

• PR and Communications Planning

• Team building exercises and assessment

• Crisis management

• Media interview and presentation training

• Leadership coaching

• Executive retreats

• Fractional CCO and CMO contracting 

• Assist with candidate vetting for leadership, communications, and marketing roles